The Shelter Pet Project has just launched! In an effort to save the lives of the three million healthy and treatable dogs and cats who are euthanized in animal shelters each year, this national public service advertising campaign encourages animal lovers to make shelters the first place they turn to when adding a pet to their family. The Shelter Pet Project is a collaborative effort between The Humane Society of the United States, Maddie's Fund, and the Ad Council, in partnership with the entire animal welfare community.
There is a common misconception that there is something wrong with shelter pets. But think about what would happen to a dog whose owner is going to jail for fraud...Or a cat whose owners go through a nasty divorce...Or a dog whose owner leaves him on the side of the road? It's a sad fact, but these pets end up at animal shelters through no fault of their own. Beginning very recently, several humorous Public Service Advertisements created pro-bono by Draftfcb Chicago, which aim to break down negative stereotypes associated with shelter pets, have hit the airwaves across the country. You can watch the commercials now and even find a shelter pet of your own at The Shelter Pet Project's website, www.theshelterpetproject.org!
So come explore the website and test out the Pet Personals, a matchmaking tool that uses the Petfinder.com database to identify local shelter and rescue pets that fit your lifestyle. Also, play around with the Adopt-A-Gram, an interactive e-card that you can send to friends and family to encourage them to adopt a pet, too!
If you live in the Loudoun County, VA area like me, please check our local shelter for some wonderful animals including dogs, cats, rabbits, ferrets, and more!